A Professional level workshop in Food Videography - Elevate by Chew N Chug - 20th of September, 2020

This workshop is meant for you, if you are/have:

1.   Already had a little bit of experience at shooting food videos and you want to upgrade your skills.

2.   Looking to gain knowledge to sell your services for above Rs. 10,000 / video all the way to Rs. 50,000 / video.

3.   Looking to create awesome content for your Youtube channel and / or other social media accounts.

4.   Looking to get people to buy your food from your kitchen, like a Pro! ( if done right, you could end up selling the entire inventory! )

This workshop will consist of:

1.     Creativity, Innovation and Food

a.     What is creativity?

b.     What is innovation?

c.     How are these applied in the F&B industry?

d.     How can one apply this in their shooting and thought process?

2.     Understanding vibes and themes

a.     What are these vibes and themes?

b.     How can one set the vibe and theme for a shoot?

c.     Why are they important?

d.     What is a mood board?

3.     The story enhancement

a.     What does it mean to enhance a story?

b.     How does it apply to the food?

c.     How can one enhance the story?

4.     The movement game

a.     Why is movement important while shooting?

b.     What are the kinds of movement?

c.     How do we decide which movement is appropriate for a shot?

5.     B Rolling!

a.     What is B roll?

b.     Why is it necessary?

c.     How to decide on what B Roll is necessary?

6.     Mastering the execution

a.     What is the storyboard?

b.     Bi-furcation of the kinds of shots?

c.     Time Management 101

d.     Personnel Management 101

7.     Working with a skeletal crew

a.     What does it mean to work with a skeletal crew?

b.     Why is it important to define each one’s roles?

c.     How do you decide what role each one does?

8.     The transition trail

a.     What are transitions?

b.     What the different kinds of transitions?

c.     How to decide an effective transition for the shot?

d.     How do transitions affect the vibe of a video?

9.     Elevating editing and color grading

a.     How can one elevate their editing game?

b.     What are the effects to make the edit game better?

c.     What is color grading?

d.     What are LUTs?

e.     What are the transitions that help improve the edit?

10.  The youtuber playbook

a.     What you should look at when creating content for Youtube?

b.     What is the difference in shooting styles between recipes and discovery / restaurant exploring videos?

c.     What are the things to keep in mind to grow on Youtube?

d.     Thumbnails, titles and more!

11.  The social media ad guy

a.     What are social media ads?

b.     How do you ideate for one such ad?

c.     How is it different to promote content on Instagram and Facebook?

d.     What are the budgets of these ads?

e.     How to budget for a social media ad?

12.  Understanding requirements

a.     How to get the most information for a shoot?

b.     Breaking down equipment requirement, crew members, food requirements, prop requirements, food styling requirements and editing requirements

13.  Selling your ideas 101

a.     What is the price to charge for your idea?

b.     What do you charge for a social media ad?

c.     How do you up-sell your products and services offered?

d.     How to price your package deals?

There will also be a Fifteen minute One to One session and a 30 minute session with the trainer to understand your requirements, having personalized homework set, giving feedback wrt your work and setting and helping to achieve your goals. These are in addition to the 5 sessions of the workshop. Further more, the trainer will be available for queries for another 15 days after the workshop.

Minimum Equipment Requirements:

1.   Camera - Any DSLR camera

2.   Editing software on your desktop ( Workshop will be taught in Adobe Premiere Pro CC )

Optional Equipment:

1.   Lights

2.   Mics

3.   Props like backgrounds, utensils, etc.

4.   Gimbal

5.   Tripod

6.   Sliders and other shooting accessories.

Location: Zoom (Online)

Duration: 2 hours / session

Number of sessions: 5

Date of Start of Workshop: 20/09/2020

Following dates of workshop: Will be communicated via mail during induction process.

What you will gain by the end of the Workshop:

1.   You will be geared with knowledge that will enable you to charge upwards of Rs. 10,000 / video all the way to Rs. 50,000 / video from your clients.

2.   You will be able to create amazing content for yourself on Youtube or other social media.

3.   If you're a restauranteur or a chef looking to promote your food through videos, you will gain the necessary knowledge to do this and sell a lot of your inventory!

4.   You will learn a lot of tips and tricks of the trade and will also the ups and downs to expect in a shoot.

5.   You will also get an understanding of how to market and sell your services / products and how to get repeat business from your clients.

6.   Access to a few awesome transitions, LUTs and other goodies that help make your edit look great.

7.   You'll know how to tell a story well and understand how to scale and sell your story based on the requirements and budget.