An Expert level workshop in Food Videography - Conquer by Chew N Chug - 4th of October, 2020

This workshop is meant for you, if you are/have:

1.   A professional food videographer looking to create food ads.

2.   Looking to gain knowledge to sell your services for above Rs. 50,000 / video all the way up to Rs. 3,00,000 / video.

3.   Looking to work with cinematic cameras.

4.   Looking to edit RAW footage like a pro!

5.   Looking to get brands to sponsor your videos / create paid content for brands through your channel!

This workshop will consist of:

1.     The ideation challenge and The creativity framework

a.     How to grow from good ideas to great ideas?

b.     What is the creative framework?

c.     How to breakdown complicated ads to make ideas that work for you?

2.     Scaling to the budget

a.     How do you create amazing content with limited budget?

b.     How do you use complicated methods to work within a lower budget?

c.     How do you make a choice of equipment for the scaled down budget?

3.     The advertising understanding

a.     How do you gather the requirements?

b.     How do you ideate based on the requirements sourced?

c.     How do you present your ideas to the clients?

d.     Mastering the meeting

e.     Finalizing the shots for the shoot!

4.     The engaging story

a.     What is the purpose of the shoot?

b.     How can you create a story that would work for the shoot?

c.     How can you make the story more engaging?

5.     The Youtube Growth:

a.     How do you create content that will help you grow beyond your current rate?

b.     How do you approach brands to work with you?

c.     How do you charge to create content for other brands?

d.     How can you monetize your products / services?

e.     Is diversification necessary?

6.     The combination game

a.     What is the combination game?

b.     Can two different styles / vibes of shooting be combined and if yes, how?

c.     Why is this important?

7.     Your signature move

a.     What is the signature move?

b.     Why Is this necessary?

c.     How do you identify and create your signature move?

8.     The food styling introduction

a.     What is food styling and why is it important?

b.     What are the basic things to look at wrt food styling?

c.     How can you improve your clip?

9.     Introduction to Dark (black) Videography and Table Top Videography

a.     What is dark videography and table top videography?

b.     Why and when should you use this style?

c.     What is the setup requirement for shooting this style of videos?

10.  Working with a cinematic camera

a.     What are the things to consider while shooting using a cinematic camera like RED Cameras?

b.     What are the changes in equipment required, personnel and the likes?

c.     What are the pros and cons of using a cinematic camera?

11.  Editing RAW footage

a.     What is RAW footage i.e. R3dcode?

b.     Why is it important to shoot in RAW format?

12.  Editing table top and Dark videography videos

a.     How do you make a compelling edit?

b.     How do you make the background black?

13.  Handling a crew of 30 members

a.     How do you handle big crews?

b.     How important is it to define and assign roles to your crew members?

14.  Your showreel

a.     What are the elements of a good showreel?

b.     What should you have in your showreel?

c.     How can you make the sell with your showreel?

15.  The package deal

a.     How do you budget for your shoot?

b.     What are the hidden costs that you need to consider?

c.     How do you package the entire deal?

d.     How can you get clients to pay more?

e.     How can you upsell?

16.  The growth curve

a.     How do you grow?

b.     What to look forward to in the future?

There will also be 1 - Fifteen minute One to One session and another 30 minute session with the trainer to understand your requirements, having personalized homework set, giving feedback wrt your work and setting and helping to achieve your goals. These are in addition to the 5 sessions of the workshop. Further more, the trainer will be available to discuss any queries for the next 30 days via email. Details will be given during the course.

Minimum Equipment Requirements:

1.   Camera - Any DSLR camera

2.   Editing software on your desktop ( Workshop will be taught in Adobe Premiere Pro CC )

Optional Equipment:

1.   Lights

2.   Mics

3.   Props like backgrounds, utensils, etc.

4.   Gimbal

5.   Tripod

6.   Sliders and other shooting accessories.

Location: Zoom (Online)

Duration: 2 hours / session

Number of sessions: 6

Date of Start of Workshop: 04/10/2020

Following dates of workshop: Will be communicated via mail during induction process.

What you will gain by the end of the Workshop:

1.   You will be geared with knowledge that will enable you to charge upwards Rs. 50,000 / video all the way to Rs. 3,00,000 / video from your clients.

2.   You will be able to get sponsored videos on Youtube or other social media.

3.   You will learn how to handle big crews.

4.   You will also get an understanding of how to market and sell your services / products and how to get repeat business from your clients.

5.   Access to cinematic LUTs that will help make your edit look great.

6.   You will be able to sell your content to brands.

7.   You will be able to shoot run and gun videos!

8.   You will be able to shoot food ads.

Note: This is a separate workshop on its own. This is an advanced level workshop and the content from the other two workshops will not be covered in this one.